My research is interdisciplinary and focuses on the evolution of markets and industries with a specific focus on the role that categorization dynamics play in this process. Some of my work is also focused on how technology shapes the way that we work.
Ha, J., Grodal, S. and Zuckerman, E.. 2023. "Your Ancestors Worked Hard for this Legitimacy!: Theory and Experiment on the Inauthenticity of Second Movers," forthcoming Organization Science
Chang-Zunino, M.. and Grodal, S. 2023. "Junkies, Queers and BabiesÆ Category Updating and Persistence During the Early AIDS Epidemic (1978-1985), forthcoming Administrative Science Quarterly
Kang, H.Y. and Grodal, S. "How Optimal Distinctiveness Shapes Platform Complementors' Adoption of Platform Owner's Offerings," forthcoming Strategic Entrepreneurship Journal
Krabbe, A. D. and Grodal, S. 2023. "The Aesthetic Evolution of Product Categories", forthcoming Administrative Science Quarterly
Grodal, S., Krabbe, A. D. and Chang, M. 2023. "The evolution of technology", forthcoming Academy of Management Annals
Grodal, S., Anteby, M and Holm, A. 2021. Achieving rigor in qualitative analysis: The role of active categorization in theory building, Academy of Management Review, 46(3): 591-612
Hsu, G. and Grodal, S. 2021 The double-edged sword of oppositional category positioning: A study of the U.S. e-cigarette category, 2007-2017, Administrative Science Quarterly, 66(1): 86–132
Zunino, D, Grodal, S., Suarez, F.F. 2020 Mix novelty and familiarity to move from niche to mainstream, IESE Insight, 157: 68-75.
Lounsbury, M., Cornelissen, J., Granqvist, N., and Grodal, S. 2019. Culture, innovation and entrepreneurship, Innovation: Organization & Management, 21(1): 1-12.
Zunino, D., Suarez, F., and Grodal, S. 2019. Familiarity, creativity and the adoption of category labels in technology industries, Organization Science, 30(1): 169-190
Grodal, S. 2018. Field expansion and contraction: How communities shape social and symbolic boundaries, Administrative Science Quarterly, 13(4): 783–818.
Grodal, S. and O’Mahony, S. 2017. How does a grand challenge become displaced? Explaining the duality of field mobilization, Academy of Management Journal, 2017, 60(5): 1801–1827.
Grodal, S. and Kahl, S. 2017. The discursive perspective of market categorization: Interaction, power, and context. In: Research in the Sociology of Organizations, issue in: "From categories to categorization: Studies in sociology, organizations and strategy at the crossroads," edited by Durand, R., Granqvist, N. And Tyllström, 51: 151-184.
Grodal, S., Gotsopoulos, A. and Suarez, F.F. 2015. The Co-evolution of technologies and categories during industry emergence, Academy of Management Review, 40(3): 423–445
Hsu, G. and Grodal, S. 2015. Category taken-for-grantedness as a strategic opportunity: The case of light cigarettes, 1964-1993, American Sociological Review, 80(1): 28-62
Grodal, S., Nelson, A., and Siino, R. 2015. Help-seeking and help-giving as an organizational routine: Creating engagement in innovative work, Academy of Management Journal, 58(1): 136-169
Suarez, F.S, Grodal, S. and Gotsopoulos, A. 2015. Perfect timing?: Dominant category, dominant design and the window of opportunity for firm entry, Strategic Management Journal , 36(3): 437–448
Grodal, S. and Thoma, G. 2014. Cross-pollination in science and technology: Concept mobility in nanobiotechnology, Annals of Economics and Statistics, 57-81: 57-80
Suarez, F.S. and Grodal, S. 2015. Mastering the “Name Your Product Category” game, MIT Sloan Management Review, 56(2): 23-29
Granqvist, N., Grodal, S. and Woolley, J. 2013. Hedging your bets: Explaining executives’ market labeling strategies in nanotechnology, Organization Science, 24(2): 395-413
Barley, S., Meyerson, D., and Grodal, S. 2011. Email as a source and symbol of stress. Organization Science, 22(4): 887–906
D.Nordfors, M. Ventresca, A. Hargadon, T. Uskali, A. Ainamo, S. Jonsson, S. Grodal, A. Weinstein, M. Kennedy, P. Svensson, F. Reid. 2006. Innovation journalism: Towards research on the interplay of journalism in innovation ecosystems, Innovation Journalism 3(2): 1-9
Castellacci, F., Grodal, S., Mendoca, S., and Wibe, M. 2005. Advances and challenges in innovation studies, Journal of Economic Issues, 39(1): 91–121